The unexpected arrival of Covid-19 in 2020 took everybody by surprise, devastating the travel and hospitality sector and causing the failure of many high-street brands. However, one of the few benefits of the necessary lockdowns was the acceleration of digital transformations across many sectors, especially travel.
Though the travel sector has consistently recognised the importance of technology, spending £1.84 billion in 2016 and 2019, a surge of 44% over 2021 to £1.98 billion, cements its determination to stay ahead of the curve.
Of the total spent on technology by the travel industry, travel agents account for 23%, £314 million. Travel agents recognise the need to upgrade their technology if they want to continue their successful turnaround since the end of the pandemic lockdowns.
However, you have a few options if you want to improve your technology to increase your market share and keep your existing customers happy.
Smartphones are everywhere. Globally there are estimated to be over 6.5 billion smartphone subscriptions in 2022, which is expected to increase to almost 7.7 billion by 2027.
In short, the mobile market for your travel brand will only increase in importance over the coming years; this is one of the many reasons upgrading your existing tech stack is so important.
Fully responsive websites, which look good on all devices, are essential for digital travel companies to entice customers who want to research and book their holiday on the go. In fact, online travel booking was worth $817 billion in 2020, the largest market share of the $1.2 trillion global travel market.
Upgrading your existing legacy technology can be unnecessarily complex and hideously expensive. Additionally, these systems could be better at playing nicely with other software you use to run your business. The writing’s on the wall - these systems are outdated and no longer fit for purpose.
What other options do you have?
Hiring a development team and designing a bespoke system from scratch for you is possible, but the costs can be ruinous, and it won’t be a quick fix - think months to get up and running. Oh, and you’ll need to factor in the cost of an ongoing tech team to update the system and sort out problems as they crop up.
So, we’ve established that you can sort of get the travel website you want by going DIY or using legacy systems, but the amount of time needed and the high cost will put off many travel agents.
A simpler, cost-effective, non-techie way to get an up-to-date responsive website that gives your customers everything they want is no-code. No-code requires no programming skills, no teams of developers and no high costs. Instead, simply drag and drop pre-built blocks to create the advanced applications you need.
Imagine the power of competing head-to-head with global travel brands at a fraction of the cost …
With a selection of widgets that are ready to go out of the box, fully customisable and can connect to all of your familiar suppliers, a no-code travel website is not only possible but cost-effective and quick to deploy.
A Travelgenix no-code website could be up and running in a week or two, with costs starting from £99.00/month, updating your technology quickly and cost-effectively. So you focus on building your business and leave the tech to us.
The online travel market is expanding rapidly to keep pace with our desire to travel and enjoy holidays again. Travelgenix has perfected no-code technology to get your website up and running quickly and cost-effectively and offers all the features you’ll need to run a successful online travel business.
If you’d like more information or to arrange a demonstration of what we can offer, email andy@travelgenix.io.
We've been helping travel companies enhance their online presence for over 20 years.
Vat Number
GB419155006
Company number - Agendas Group Ltd
12781046
Follow Travelgenix.
All Rights Reserved | Travelgenix is an Agendas Group Company