Absolutely Snow Doubles Sales and Expands Trade Partnerships

The Vision

Absolutely Snow, a long-standing ski operator and trading name of Seawake, was already known for delivering memorable ski experiences across Europe. But like many niche operators, it faced a key challenge: growing in a competitive market while keeping its booking process efficient, scalable, and agent-friendly.


In May 2023, the team integrated the Travelgenix platform and launched a new online bookable website. The impact? Transformational.

Objectives and Challenges

Packaging a ski holiday isn’t always straightforward. While flights, transfers, and accommodation are standard, ski holidays require extras—lift passes, ski hire, ski school. Managing this complexity manually was time-consuming.

The Solution

“Packaging flights, transfers, and accommodation is standard, but when we add ski passes, ski hire, and ski school, it becomes complicated,” said Duncan. “The Travelgenix system allows us to simply add and edit these additional products. The client or agent can then choose what they want to include.”


“The system allows us to create a portal for each travel agent to log in and book online if they wish,”

— Duncan Gilroy, Managing Director, Absolutely Snow


The Results

In just over a year:


  • Sales in December 2023 were up 120%
  • Ski bookings hit £1.4 million for the month
  • Travel agent bookings grew to 40% of forward sales
  • New trade agreements signed with Travel Counsellors, Your Co-op Travel, and Elite Travel Group


Absolutely Snow now offers each trade partner a dedicated booking portal - powered by Travelgenix - giving agents the flexibility to search and book online directly.

The Solution

“After visiting Åre in Sweden, we were able to create a full destination and product page the same day,” said Duncan. “That kind of flexibility changes the way we operate.”


With Travelgenix, Absolutely Snow now has:

Bookable

A bookable website that showcases live availability

Instant

The ability to add new destinations and product pages instantly

Easy

An easy-to-use backend that lets the team update offers, pages, and pricing without relying on external developers

Scaleable

A scalable system that supports both direct and trade sales with ease

The Future

With new destinations added for Winter 2024–25 and trade partnerships continuing to grow, Absolutely Snow is in a strong position for the season ahead. The operator has carved out a clear niche in family ski and learn-to-ski holidays, offering both week-long stays and short breaks across Andorra, Spain, France, Italy, Austria, Norway, and now Sweden.


And with Travelgenix powering their tech, the team can move faster, sell smarter, and focus on what matters most: building incredible ski experiences.


“We started Travelgenix to help travel companies compete with the big players,” said Andy Speight, CEO of Travelgenix.

“Absolutely Snow’s story shows what’s possible when you combine great product with the right technology.”