Logo

Embracing AI in Holiday Travel: A New Trend on the Rise

Nov 22, 2023

At Travelgenix, we believe in the power of technology to enhance travel experiences. The rise of AI in holiday travel planning is a testament to how technology can make travel more accessible, personalised, and enjoyable.

At Travelgenix, we're always keen to spot the latest trends in travel, and this holiday season, AI-powered trip planning is taking center stage. Recent research from GuideGeek, an AI-powered travel assistant company, has highlighted a fascinating shift in travel behaviours. According to a survey conducted by Matador Network, involving 1,200 travellers, more than a quarter are planning to use AI for their holiday trip planning.


This shift towards AI in travel planning is not just a fleeting trend. A significant 64% of respondents have either already used AI for travel research and planning or intend to in the future. This data underscores a growing reliance on technology to streamline the travel planning process, making it more efficient and tailored to individual preferences.


Ross Borden, CEO of Matador Network, points out the holiday season is often the busiest time of year, especially when travel is involved. AI tools like GuideGeek are becoming invaluable for time-saving and convenience. Imagine planning your entire holiday vacation, from selecting a destination to booking flights and hotels, and even making dinner reservations, all swiftly and seamlessly. That’s the promise AI brings to modern travellers.


The adoption rate of travel AI is notably high, with 79% of those who have used it before indicating they're likely to use it again for holiday planning. Moreover, 15% of travelers who haven’t tried travel AI are considering giving it a go this holiday season. This trend is even more pronounced among budget-conscious travelers, with 85% of those who use travel AI as a budgeting tool planning to utilise it for their holiday trips.


Borden adds a sentimental note, highlighting that for many, the holidays are about revisiting hometowns or travelling to see family and friends. Over time, places change – the familiar diner might close, or new venues might open. AI tools not only assist in crafting customised itineraries but also in rediscovering familiar places with fresh eyes.


At Travelgenix, we believe in the power of technology to enhance travel experiences. The rise of AI in holiday travel planning is a testament to how technology can make travel more accessible, personalised, and enjoyable. As we embrace these new trends, we look forward to seeing how AI continues to transform the way we explore the world.


10 Apr, 2024
 The journey of a travel startup is filled with challenges, but with the right marketing compass, achieving recognition and growth is within reach
by Jacqui Cleaver 10 Apr, 2024
Remember, in the vast world of travel, the most successful journeys are those that chart a clear, distinct path. Let your niche be your compass, guiding you to success and fulfillment in the ever-evolving landscape of the travel industry.
06 Mar, 2024
 In the vast and varied world of travel, the luxury segment stands out as a beacon of opportunity for travel agencies.
06 Mar, 2024
 The travel industry, with its ever-changing landscape and boundless opportunities, offers a thrilling adventure for businesses ready to take their operations to the next level.
06 Mar, 2024
 In the ever-competitive and dynamic landscape of the travel industry, the difference between a good travel experience and a great one often lies in the details that premium suppliers can provide.
21 Feb, 2024
In the travel industry, where experiences are the product, reviews and testimonials play a pivotal role in shaping consumer perceptions and decisions.
21 Feb, 2024
 Travellers today seek seamless, personalised, and memorable experiences from the planning stage to their return home.
21 Feb, 2024
 In an increasingly digital world, travel agencies must leverage innovative digital marketing strategies to stand out and attract more customers.
31 Jan, 2024
Welcome to the digital age of travel! As travel agents, embracing the digital world, especially social media, is no longer optional—it's essential. 
17 Jan, 2024
 The Travelgenix Guide Buddy. This cutting-edge tool, powered by advanced AI technology, is your client’s personal travel guide, designed to create tailor-made ideas and inspiration.
More posts
Share by: