The Power of Partnership: How Advantage Travel and Travelgenix Are Revolutionizing the Travel Industry

In the world of travel, embracing technology and enhancing online presence is crucial. Recognizing this imperative, The Advantage Travel Partnership recently announced a transformative partnership with Travelgenix and Travel Marketing Systems.

This exciting collaboration, touted as a 'game changer', promises to empower its members with innovative, bookable websites that are cost-effective and scalable.

The reveal took place at the Advantage Travel Partnership's 2023 conference in Benidorm, Spain, and has already caused waves of anticipation in the travel industry. A partnership like this is a testament to the power of innovation and collaboration, reinforcing the belief that together, we can future-proof the travel industry.

The new website solution, available at a nominal monthly fee, is aimed to help travel agents future-proof their online presence. The offer allows members to choose from a variety of website packages, all optimized for SEO. These packages range from offer-led and call-to-book options to dedicated cruise-focused sites and fully bookable functionalities. The idea is to enable members to augment their web presence quickly and effectively, thereby reaching a broader customer base.

COO of The Advantage Travel Partnership, Paul Nunn, stated, “In an increasingly digital world, we must deliver technology solutions that futureproof our members' online presence. More and more people, including younger travellers, are turning to travel agents for booking, and our new partnership will equip our members to provide an omnichannel proposition catering to all their customers' needs.”

The comprehensive solution offers more than just a website. In addition to replacing the previous website provider Zolv, it offers access to an impressive suite of marketing tools that include everything from loading and displaying content online to sharing across social media platforms. It also enables members to print promotional materials, build email subscription lists, and access live booking APIs for round-the-clock income generation.

David Forder, Advantage’s Head of Marketing, accentuated the importance of this strategic partnership, “Our alliance with Travelgenix and Travel Marketing Systems provides a scalable, cost-effective, technologically advanced website solution that can grow with our members' businesses. We are ensuring that independent travel agents can compete with larger online travel businesses, effectively levelling the playing field.”

Travelgenix, the tech power behind this project, has already signed up more than 200 agents across the trade since its launch. Andy Speight, CEO of Travelgenix, expressed his enthusiasm about the collaboration, “This partnership allows us to leverage our technological capabilities to help Advantage members boost their online presence and compete in the dynamic online travel market.”

Adding to the conversation, Steve Rushton, CEO of Travel Marketing Systems, stated, “Our partnership with Advantage is about empowering independent travel agents. We’re providing the tools they need to not only survive but to thrive in the online world. We're equipping them with a successful, lead-generating marketing system that will revolutionise how they engage with their customers online.”

In the fast-evolving travel industry, businesses need to stay agile and innovative. The partnership between Advantage Travel, Travelgenix, and Travel Marketing Systems is a step in this direction, promising to create a more competitive, inclusive, and technologically advanced marketplace for travel agents across the board. It's not just a website solution; it's a partnership that paves the way for a more digitally empowered future for travel agents.