The Travelgenix Business Accelerator Programme - If They Can't Find You, They Can't Book You ( Week 3)

Why SEO Matters for Travel Websites

You now know who your ideal customer is. The next challenge is making sure they can actually find you online. That is where SEO, Search Engine Optimisation, comes in. It is the art and science of helping Google understand your website so that when someone searches for the holidays you sell, your business has a chance to appear.

Without SEO, even the best travel website risks being invisible. With it, you can attract customers who are actively looking for what you offer.

 Think of SEO as putting up a big, bright sign on the busiest street in town. Without it, you are hidden down a side alley, waiting for someone to stumble across you. SEO brings you foot traffic, the right people, at the right time, who are ready to buy.

The great news is that every Travelgenix website is built with SEO in mind. Our websites come with built-in SEO marketing tools, so you already have the foundations to get noticed on Google. From editable meta descriptions and keyword-ready pages to structured content layouts, your site is designed to give you an advantage from day one.

But tools alone are not enough. You need to use them with purpose. That means writing destination content that uses the right keywords, updating your website regularly, and making sure every page has a clear focus. SEO is not about tricks or shortcuts. It is about building credibility and trust in the eyes of both Google and your potential customers.

Takeaway Tip:

 SEO is not about competing with everyone on the internet. It is about being visible to the right people, at the right time, with the right offer. With your Travelgenix site, you already have the platform. Now it is time to make the most of it.

Your Task for Next Week:

• Log in to your Travelgenix site and review your homepage, about page, and at least one destination page.

• Write down a list of 10 key search terms. Do not go after the huge phrases like “Holidays to Greece” - you will not beat TUI or Jet2 on those. Instead, choose smaller, more niche terms that you have a real chance of ranking for. For example: “Best things to do with kids in Paxos” or “Luxury boutique hotels in Madeira.”

• Make sure each page has a clear headline and meta description that naturally includes your chosen keywords.

• Write and publish your first blog on your Travelgenix site. It is super easy on the platform. Commit to one blog a week to start with, focusing on the niche topics your customers are searching for.

• Make sure your site is registered with Google and Bing. 

Google Search Console (to submit your site to Google):

Bing Webmaster Tools (to submit your site to Bing):

Both are free, and once set up you can submit your sitemap, check indexing status, and track how your site appears in search results.

 SEO is the difference between waiting for enquiries and generating them consistently. With Travelgenix, you already have the tools built in to start climbing the rankings and attracting the right customers.

Take these steps this week, and you will begin turning your website into a magnet for bookings. Next week, we will look at how social media can take you from scroll to sale, and why it is such a powerful driver of trust and traffic for travel businesses.

See you in Week 4 of the Travel Business Accelerator Programme.