Your Travelgenix website is your shop window, and SEO helps people find it. But what about all those travellers scrolling through Instagram, Facebook or TikTok, dreaming about their next trip? Social media is where many holiday ideas begin. Done right, it can turn casual inspiration into real bookings.
Social media is not about posting for the sake of it. It is about creating content that connects with your ideal customer and shows them why you are the person they should book with.
Think about it: every destination photo, travel tip, or personal story you share is an invitation. An invitation for someone to stop scrolling, picture themselves on that trip, and click through to learn more.
The businesses that succeed on social media are not necessarily the ones with the biggest budgets. They are the ones who show up consistently, speak with personality, and share useful, inspiring content.
And here’s the good news: with Travelgenix, you do not have to do it all on your own. Make sure you are making use of Luna Marketing, our content scheduling tool that helps you plan, schedule, and post with ease. (Included in the Ignite Package)
Takeaway Tip:
Social media is about building relationships before you build bookings. Show up, share value, and let your ideal customers see the real personality behind your business.
Your Task for Next Week:
- Choose one platform where your ideal customers are most active (Instagram, Facebook, or TikTok). Focus on that one first instead of trying to do everything at once.
2. Create three simple posts this week:
- A destination image with a travel tip
- A personal insight or story about why you love travel
- A call to action linking back to your website
3. Set up your Luna Marketing account to really automate your social media marketing and power up your efforts with ease. It is simple to use, and Travelgenix has built it to help all clients grow their travel business
without the overwhelm.
Social media has the power to transform curiosity into commitment. Every post is a chance to connect, inspire, and guide someone closer to booking with you. With the right approach, you can turn followers into clients and likes into loyalty.
Take these steps this week, and you will begin to build your presence in the places where travellers are already looking for inspiration. Next week, we will explore the power of email marketing and why it is still one of the most effective tools in your travel business toolkit.
See you in Week 5 of the Travel Business Accelerator Programme.
