Last week we looked at email as one of the strongest booking tools in your business. This week we dive into the heartbeat of all your marketing: content.
In travel, content is currency. It is what earns you attention, trust and bookings. Blogs, destination guides, social posts, videos, even your email newsletters - all of it is content. And here’s the truth: travellers don’t just want offers, they want stories, ideas and insider knowledge. They want to be inspired before they buy.
Think of content as planting seeds. Every blog you write or post you publish puts your brand into someone’s mind. The more valuable the content, the more trust you build. And when the time is right to book, they will remember you.
Takeaway Tip:
Content doesn’t need to be complicated. Start with what you know: your favourite destination, a top tip, or a client success story. Real experiences beat polished perfection every time.
Your Task for Next Week:
- Write one short blog for your Travelgenix site. Choose a niche topic that connects to your ideal customer (from Week 2).
- Repurpose it into a social post and add a link back to your website.
- Commit to posting at least once a week. Consistency is more powerful than quantity.
Next week we’ll explore reviews and why they are one of the most valuable forms of content of all.
