You now know how powerful content can be. There is one type of content that beats everything else for trust and conversion: reviews.
Travellers trust other travellers. A five star review carries more weight than any advert you could write. It is social proof that you deliver what you promise, and it moves people from cautious to confident.
The best travel businesses do not just collect reviews, they use them. On their websites, on social media, and in emails. They weave real words from real customers into their marketing. It is authentic, it is free, and it works.
Google reviews are a must. They boost your visibility in local search, strengthen your Google Business Profile, and support your overall SEO. More high quality Google reviews mean you show up more often for nearby customers who are ready to book.
Takeaway Tip:
Every happy client is a marketing asset. Ask for a review within 48 hours of their return while the excitement is fresh, and send them the exact link to your Google review page to make it easy.
Your Task for Next Week:
- Claim and complete your Google Business Profile if you have not already.
- Create a simple, automatic follow up message that asks for a Google review after each trip and includes your review link.
- Post one recent customer review on your social media and add a testimonials section to your Travelgenix site.
- Reply to every review, good or bad. Thoughtful responses build trust and help SEO.
Next week we will explore how to turn LinkedIn conversations and new connections into confirmed bookings with a clear proposal and follow-up process.
