GLOSSARY
Regulation
THE SHORT VERSION
Section 39 of the Financial Services and Markets Act 2000 exempts an AR from needing its own authorisation for the regulated business its principal has accepted responsibility for in writing. The principal is responsible for anything the AR does or fails to do in that business, as if it had expressly allowed it.
Full and introducer ARs
Full AR. The FCA Handbook lists the activities an AR can be exempt for. They include arranging and advising on general insurance, the category that covers travel insurance.
Introducer AR (IAR). An IAR’s appointment must be limited to introducing customers to the principal or its group and handing out non-real-time financial promotions. It cannot arrange insurance or help administer a policy.
The principal’s duties
The FCA says a principal must:
have a written AR agreement
check before appointing an AR that it is fit and proper and financially stable
notify the FCA at least 30 days before an appointment takes effect
review each AR at least every 12 months
make sure its ARs meet standards such as the Consumer Duty.
The FCA strengthened these rules in policy statement PS22/11, whose changes took effect on 8 December 2022. It brought in the 30-day notice, annual reviews, a yearly self-assessment signed off by the principal’s governing body and more reporting on ARs.
HM Treasury consulted from 12 February to 9 April 2026 on changing the law, including a new FCA permission that firms would need before acting as a principal. These are proposals, not law. For how ARs fit into selling cover, see how to sell travel insurance.
Sources
The official pages behind this explanation. This is general information, not legal advice, and rules change, so check the latest version.
Financial Services and Markets Act 2000, section 39 (legislation.gov.uk)
Responsibilities and how to oversee your appointed representatives (Financial Conduct Authority)
SUP 12.2 Introduction to appointed representatives (FCA Handbook)
PS22/11: Improving the Appointed Representatives regime (Financial Conduct Authority)
PS22/11: Improvements to the Appointed Representatives regime, August 2022 (Financial Conduct Authority, PDF)
Consultation: The Appointed Representatives Regime, February 2026 (HM Treasury, GOV.UK)
The Financial Services and Markets Act 2000 (Regulated Activities) Order 2001, Schedule 1, Part I: contracts of general insurance (legislation.gov.uk)