CASE STUDY · SKI OPERATOR
120%
Sales up, December 2023
£1.4m
Ski bookings in the month
40%
Of forward sales via agents
Absolutely Snow, a long-standing ski operator and trading name of Seawake, was already known for delivering memorable ski experiences across Europe. Like many niche operators, it faced a familiar problem: how to grow without the booking process becoming a bottleneck.
Packaging a ski holiday is rarely straightforward. Flights, transfers and accommodation are standard, but ski holidays also need lift passes, ski hire and ski school. Managing that complexity by hand was slow and hard to scale.
In May 2023 the team integrated Travelgenix and launched a new online bookable website.
“Packaging flights, transfers, and accommodation is standard, but when we add ski passes, ski hire, and ski school, it becomes complicated. The Travelgenix system allows us to simply add and edit these additional products. The client or agent can then choose what they want to include.”
Duncan Gilroy · Managing Director, Absolutely Snow
Bookable
A bookable website showing live availability
Instant
New destinations and product pages added instantly
Easy
A backend the team updates without a developer
Scalable
One system supporting both direct and trade sales
In just over a year, sales in December 2023 were up 120% and ski bookings hit £1.4 million for the month. Travel agent bookings grew to 40% of forward sales, with new trade agreements signed with Travel Counsellors, Your Co-op Travel and Elite Travel Group.
Absolutely Snow now offers each trade partner a dedicated booking portal, giving agents the flexibility to search and book online directly.
What is next
With new destinations added for Winter 2024 to 25 and trade partnerships still growing, Absolutely Snow has carved out a clear niche in family ski and learn-to-ski holidays, offering week-long stays and short breaks across Andorra, Spain, France, Italy, Austria, Norway and now Sweden.
