More of the ski holiday, bookable online.

With Travelgenix, Absolutely Snow brought ski passes, hire and lessons into its online booking journey and gave trade partners their own portals.

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A growing trade channel.

Customer figures reported in June 2024.

May 2023

Travelgenix introduced

£1.4m

Ski bookings in December 2023

40%

Forward sales via agents, June 2024

Agent portals supported trade relationships including Travel Counsellors, Your Co-op Travel and Elite Travel.

THE CHALLENGE

Ski holidays also need passes, equipment hire and lessons. Absolutely Snow wanted customers and agents to choose those extras as part of the booking.

The team also needed to update its destinations, offers and availability as the programme changed.

IN DUNCAN’S WORDS

“The Travelgenix system allows us to simply add and edit these additional products.”

Duncan Gilroy

Managing Director, Absolutely Snow

THE TRAVELGENIX SETUP

Customers and agents could select their trip online.

The team could add and edit passes, ski hire and lessons.

Trade partners could sign in, search and book online.

The team reported creating new Åre destination and product pages in a day.

The Absolutely Snow website, built with Travelgenix. Screenshot shows the 2025–26 programme.

These are historic, customer-reported figures for the dates shown. The reports do not isolate the effect of technology on sales.

Sources checked: 30 October 2026.

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