CASE STUDY · SPORTS AND GROUP TRAVEL
For Dawson Travel, sports travel has never been simply about getting customers to a match. It is about the anticipation, the atmosphere and the shared experience of travelling together.
1991
Creating sporting trips since
30+
Years of sports and group travel
1
Search for tickets and hotels
From Liverpool and Manchester United matches to Munster and Irish rugby tours, motorsport and golf, Dawson Travel understands what makes a sporting trip special. Its private rugby charters are not just a way to reach the game, they become part of the event itself. Alongside sport, the team arranges corporate and school group travel, family holidays and personalised trips worldwide.
Sports and entertainment travel involves fast-changing prices, limited availability and several booking elements at once. Customers expect clear, current information and to complete more of the journey online, without losing the reassurance of booking with an experienced travel professional.
Why Dawson Travel chose Travelgenix
Travelgenix provided more than a new website. It delivered a connected digital solution designed around how Dawson Travel sells travel and how its customers want to buy it, combining ease of use with powerful booking functionality, trusted service and affordable technology.
Live pricing and availability for sports and entertainment events around the world. Instead of searching separately for match tickets and accommodation, customers find and book both in one connected journey.
Match tickets
Accommodation
Flights and charters
Rugby and motorsport
Corporate and school groups
The platform works alongside Dawson Travel’s new back-office system, creating a more streamlined flow between enquiries, quotations, reservations, customer documents and accounts.
The team can produce high-quality quotes, send professional follow-up paperwork and manage bookings more efficiently. Customers can manage elements of their own booking when they choose, keeping control while Dawson Travel’s expertise stays close at hand.
By connecting these processes, Travelgenix helps the team spend less time navigating disconnected systems and more time creating exceptional travel experiences. It also converts interest into confirmed bookings even when nobody is free to answer an enquiry.
The right travel technology should not replace specialist service. It should help more customers experience it.
Reservations and account processes are becoming more streamlined, customers have a simpler route to booking, and the team can keep introducing new widgets, features and functionality as the platform evolves.
That ongoing innovation matters for a specialist travel company. Dawson Travel can keep adapting its digital experience and responding to changing customer expectations without standing still.
“Travelgenix makes it easier for both our customers and our team to search and book with confidence. Live pricing and availability allow customers to find match tickets and accommodation in one search, the website and whole Travelgenix solution helps us create high-quality quotes, online bookings and a more efficient booking experience.”
Paul Dawson · Dawson Travel