CASE STUDY · IRISH TRAVEL AGENCY
TravelCheaper built its business on understanding what each client really wants and finding the right holiday at the right price. The challenge was bringing that expertise online without losing the human insight that keeps customers coming back.
6
Providers demoed before choosing us
1
Search for flights and hotels
5
Types of extra bookable in the journey
TravelCheaper does not specialise in one destination or type of holiday. Its expertise lies in listening to clients, understanding their priorities and sourcing travel that offers exceptional value.
The team wanted a website capable of far more than displaying holidays. It needed to reflect how TravelCheaper sells: inspiring customers, guiding their choices and making it easier to find the right combination of flights, accommodation and extras.
Why TravelCheaper chose Travelgenix
TravelCheaper attended demonstrations with six other website providers before choosing Travelgenix. The difference was clear from the first conversation: a team that understood travel, technology and the importance of straightforward communication, with transparent pricing and a highly responsive service.
Low-cost airline content and accommodation from multiple bed banks, brought together in one simple search. Once a trip is selected, customers keep building it.
Baggage
Seat allocations
Transfers and car hire
Attraction tickets
Major sporting events
The website guides customers much as an experienced TravelCheaper consultant would. Popular and trusted properties can be prioritised for customers who value recommendations, while lower-priced options stay readily available for the budget conscious.
Customers can experiment with destinations, dates and combinations without asking for a new quote each time, and find restaurant recommendations, destination inspiration, visa guidance and climate information as they plan.
Behind the scenes the reservations team uses the same platform, with confirmed bookings flowing into the agency’s back-office system. Working alongside Trip Solutions, Travelgenix helped create a connected process from first search to booking administration.
The result is a platform that does not replace TravelCheaper’s people. It extends their reach.
Travelgenix delivered the website within a demanding timeframe, without compromising the functionality or the customer journey TravelCheaper needed.
The platform also opens new ways to communicate and earn. TravelCheaper can promote offers through newsletters, add new content and widgets as the business evolves, and sell travel vouchers directly online.
“The website feels like having additional reservations team members working alongside us. It combines our experience, destination knowledge and ability to source great value with a simple search that customers can use whenever it suits them.”
Paula Coughlan · TravelCheaper