An AI draft can sound ready to publish while still containing a hotel facility nobody has checked. Smooth wording makes the gap harder to notice. Give your team a review process that checks the promise behind each sentence before polishing the sentence itself.

For a small travel business, that process needs to fit a normal working day. Start with one useful customer question, a few reliable sources and a named person who can approve the finished page. Let AI help organise the material and suggest wording. Your review should establish whether the resulting advice is accurate and useful for the trips you sell.

Start with a brief the reviewer can check

Describe who the article is for and what it should help them decide. A guide to choosing a family room needs different evidence from a description of a particular hotel's facilities. Keep the intended answer beside the draft so attractive tangents don't turn it into a different article. Check whether an existing page already answers the question before commissioning another one.

Give the writing tool the information you want it to use, with source links and clear limits. Mark prices, departure dates and product details that require a fresh check. If the source doesn't support a claim, leave the gap visible for the reviewer. A plausible detail isn't a useful substitute for an answer from the hotel or supplier.

Separate your own recommendations from facts about someone else's product. You can suggest that a family checks the sleeping arrangement without claiming a particular room has a sofa bed. That distinction keeps useful advice moving while a product question is outstanding. It also makes the eventual approval easier to complete.

Review the evidence before editing the voice

Read the draft once for factual claims only. Open the linked sources and check that each supports the wording, the relevant product and any conditions attached to it. Save a short editorial note containing the source, review date and the point it supports. This gives a colleague something better than a general assurance that the page has been checked.

Google's guidance on generative AI content recommends manual fact-checking and review before publication. Its advice also covers titles, meta descriptions, structured data and image descriptions. Include those fields in the same review, because a cautious article can still be misrepresented by an overconfident search description. A claim doesn't become safer because it sits outside the main text.

Use a fictional example to test the process: an AI draft describes a hotel as having a heated pool throughout winter. The supplier page confirms a pool but gives no heating period. Your reviewer should remove the unsupported detail or obtain a current answer before publishing it. Adding "usually" would still leave the underlying claim unverified.

Keep real experiences and testimonials real

Don't ask AI to invent a customer quotation or turn a suggested itinerary into a trip your team supposedly took. If an example is illustrative, say so. Genuine experience is useful because someone can explain what happened and what they observed. It loses that value when a draft fills in details that were never supplied.

CAP's guidance on testimonials explains that marketers need documentary evidence that a testimonial is genuine, subject to its stated exceptions. It also addresses permission and misleading edits. Keep the customer's original words and the relevant approval with your records, then check any edited version against them. AI can help shorten surrounding copy without manufacturing the evidence your marketing depends on. Our review and testimonial guide covers the wider process of requesting and reusing customer feedback.

Treat images with the same care. Check that the file depicts what its caption says and that you have permission to use it. An illustration should not silently stand in for a specific hotel room or facility. Ask the reviewer to look at the whole page, where image and wording can create a stronger impression together.

Make the article sound like your business

Once the facts are settled, read the copy aloud. Replace vague praise with the detail a traveller needs, remove repeated introductions and explain unfamiliar terms. Keep a sentence if it helps the reader make a decision or take the next step. A paragraph that merely announces how exciting travel is can usually go.

Give the tool a short sample of your approved writing and a clear style brief. Your editor should still check the result, especially after a rewrite that changes several paragraphs at once. Compare the revised version with the factual record so an improvement in tone doesn't quietly change the meaning. Keep any unresolved question out of the approved copy.

Our Luna Marketing article tool supports drafting and editing articles in your brand voice, with a checklist covering items such as headings and metadata. Use that checklist to organise the work. Its score is an editorial aid, not evidence that every factual claim is correct or a promise of a Google ranking. Keep the person approving the article responsible for the final decision.

Check the published version and its next review

Agree how the article will reach your website before marking it complete. Luna Marketing documents direct publication to WordPress and Duda, with copy-and-paste for other platforms. Follow the appropriate route for your site, then open the public page. Check the title, source links, images and customer action in the version readers can actually see.

Choose a review trigger that matches the information. A dated offer needs attention when its booking conditions change, while a general guide may need revision after a supplier changes a process. Record who owns that update. Google's guidance warns against generating many pages without adding value, so judge the programme by the help each page gives readers rather than the number published.

Five checks before your next article goes live

1. Write one customer decision the article should support and check whether an existing page already covers it.

2. Verify each factual claim against a suitable source, including any conditions the draft has left out.

3. Remove invented experiences, customer quotations and product details that nobody can substantiate.

4. Review the title, description, images and links alongside the article, then approve a specific version.

5. Open one published article today, check the live page against its approved draft and assign its next review.