STARTER & REFERENCE GUIDES
Getting Found Online
Plain-English explanations, setup guidance and reference material for your website and marketing channels.
Open the starter guides →Hands-on workshops for travel businesses
Traffic Masterclass
Build a campaign you can put to work. Create the pages, posts, emails or adverts, launch a clear route to your website, then use the evidence to improve it.
Finished examplesPractical exercisesYour own campaign worksheet
Your campaign workbenchWorked example
1Write the brief
Help first-time cruisers choose.
Audience · useful offer · destination page
2Make the assets
A guide. A post. A clear next step.
Adapt a finished example.
Write your own copy. Test the link.
3Launch and review
Publish, learn and improve one thing.
Which message brings suitable enquiries?Brief → assets → launch → reviewYour next campaign.
40
Campaign workshopsMake something you can launch
55
Annotated examplesWebpages, posts, emails, adverts and more
3
Practical routesCampaign planning, non-paid and paid
Two resources. A clear next step.Find the help
Find the help
you need today.
Use the starter guides to understand a channel or check a setup. Come to the Traffic Masterclass when you are ready to build, launch and improve a specific campaign.
CAMPAIGN-BUILDING WORKSHOPS
Traffic Masterclass
A specific brief, three things to make, annotated examples and a worksheet. Finish with campaign assets and a review decision.
Choose what you will build →Choose your campaign routeOne useful campaign
One useful campaign
at a time.
Choose a workshop that fits your customers, time and offer. Each one connects a specific audience to a useful page and gives you a practical way to judge the result.
Route 01 · 6 workshops
Campaign planning
Build your brief, campaign page, checklist, source-quality review and 90-day delivery plan.
Choose a planning workshop →Route 02 · 19 workshops
Non-paid traffic
Launch useful content, social posts, videos, emails and partner activity with a clear website destination.
Build a non-paid campaign →Route 03 · 15 workshops
Paid traffic
Prepare the creative, page, budget and review rules for a focused advertising or paid-partnership test.
Build a paid campaign →Non-paid means no charge for that placement or click. Your time, tools, content and delivery still have a cost.
Your workshop library
What will you build?
Choose a specific campaign. Follow the brief, adapt the finished examples and complete your working document as you build, launch and review.
40 workshops to explore
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Build your first-cruise traffic campaign
Turn one customer question into a campaign brief, a launch sequence and a clear review decision.
Launch a family-villa page and its first traffic test
Build the page, social post and enquiry form as one connected campaign rather than three separate tasks.
Build a campaign scorecard that reveals useful traffic
Connect two traffic sources to qualified enquiries and decide what evidence you need before changing spend.
Launch a first-cruise checklist campaign
Create a useful cabin checklist, a clear request page and two connected promotions that bring readers back to your website.
Use enquiry feedback to improve your traffic campaign
Turn the first-cruise lead log into a practical decision about audience, message and the next batch of traffic.
Run a 90-day first-cruise campaign sprint
Turn the example schedule into named campaign outputs, weekly distribution and a quarter-end decision.
Build and launch a three-page first-cruise campaign
Turn five real customer questions into one connected traffic campaign, with clear page roles and a first distribution task.
Launch a Maldives honeymoon page with two traffic angles
Build one useful campaign destination, promote it through two connected messages and compare the enquiries each message attracts.
Turn one family-room article into a traffic campaign
Publish a useful room-choice answer, create three distribution messages and follow readers towards relevant family-holiday help.
Run a launch rehearsal for your river-cruise campaign
Test the exact pages a campaign depends on, turn a fault into an actionable support request and record a clear launch decision.
Launch a local first-cruise appointment campaign
Connect one eligible local listing, one useful appointment page and one local introduction to a measurable flow of website visits.
Pitch a honeymoon checklist to three relevant publishers
Build a useful editorial contribution, send three tailored pitches and assess the website traffic each resulting placement introduces.
Build and test one answer-led honeymoon campaign
Publish a clear city-and-beach planning answer, distribute it through an existing channel and separate AI mentions from genuine website visits.
Film a cabin-choice video that leads to your guide
Produce one useful cruise video, a matching website destination and a tested viewer-to-website route before publishing.
Relaunch a family-cruise guide with one measured improvement
Diagnose an existing page, repair its missing next step and redistribute it through one controlled route before deciding what to change next.
Run a family-resort Facebook and Instagram campaign
Build a three-post campaign that helps parents compare all-inclusive resorts and leads them to a useful enquiry page.
Make a Japan-planning Reel or TikTok video
Film one useful itinerary decision, pair it with a clear caption and send viewers to the matching planning guide.
Build a honeymoon campaign on Pinterest
Create three distinct planning Pins that introduce the same honeymoon guide through different customer questions.
Turn a first-ski question into a useful community contribution
Prepare a transparent, practical answer and use a resource link only where the community permits it.
Send a cruise comparison email with one useful next step
Build and test a focused email for a permitted cruise audience, then follow its response through to enquiries.
Build a permission-led WhatsApp cabin-guide campaign
Connect an optional channel choice to a short, expected message and a reply process your team can support.
Make customer introductions easy without unwanted messages
Build a passive introduction page, keep review requests independent and measure the quality of new enquiries.
Run a honeymoon-guide pilot with one wedding partner
Prepare a useful resource, a concrete partner proposal and a small pilot with clear responsibilities and measurable enquiries.
Turn a first-cruise session into a useful website journey
Build a focused event promise, a practical take-home resource and a follow-up that matches what attendees requested.
Build a group-travel campaign on LinkedIn
Help association organisers ask for comparable proposals, then give them a resource they can share with colleagues.
Build a family-cruise Google Search campaign
Create one search-to-enquiry journey, then judge it against the conversations your advisers can actually convert.
Test Swiss-rail enquiries with Microsoft Search
Test Microsoft Search against the same Swiss-rail proposition and qualification standard used elsewhere.
Build a family-holiday campaign for Meta
Turn a family decision into Facebook and Instagram creative, a useful guide and qualified enquiries.
Test a first-safari video with TikTok Ads
Build a short teaching sequence with a clear destination, then assess the visitors and enquiries it produces.
Test a cruise-comparison video on YouTube
Build a cruise-comparison video and page, then distinguish a YouTube-focused test from broader Demand Gen delivery.
Build a Japan-honeymoon Pinterest campaign
Test two ways of presenting the same useful route-planning idea, then follow the visitor beyond saves.
Build a company-retreat LinkedIn campaign
Create a useful planning asset for a professional buyer and a handover that separates downloads from credible opportunities.
Build a cruise-cabin remarketing campaign
Give eligible guide readers a useful next answer, with a clear reason for the audience, message and exclusion choices.
Commission a paid walking-newsletter feature
Buy a clearly defined piece of useful content, with the rights, destination and commercial review agreed before publication.
Evaluate a specialist affiliate or directory trial
Turn a directory or affiliate proposal into a clear commercial calculation and a referral process you can reconcile.
Plan a Performance Max or display rail campaign
Assess one Performance Max, display or native advertising test around a proven page, meaningful conversion goal and inspected controls.
Evaluate ChatGPT Ads for a first family safari
Produce an evidence-based go/no-go brief and a useful destination before considering any eligible paid test.
Build a Swiss-rail campaign for Reddit Ads
Turn one useful planning answer into a transparent paid message, then assess the quality of the resulting conversations.
Test a city-break campaign on Snapchat
Create one clear vertical advert and a matching mobile guide, then inspect the whole path to a useful group enquiry.
Evaluate X Ads for a scenic-rail campaign
Build an evidence brief, a focused route-planning message and a commercial decision that includes management time.
No workshops match that search. Try another campaign or choose “All workshops”.
Each workshop links to the relevant Getting Found Online starter guides. Choose one campaign you can deliver well. Specialist paid channels are optional tests; their presence here does not mean every business should use them.
Put your available tools to work.
Luna Marketing is included free for all clients on the Ignite package. Use the workshops to define the audience, prepare your campaign and decide what the results should change.