Getting found online
Practical guides to help you promote your travel website, attract relevant enquiries and build a marketing routine you can maintain.
Luna Marketing for Ignite clients
Luna Marketing is included free for every client on the Travelgenix Ignite package. It can help you prepare website articles and supporting social and email content. Explore Luna Marketing to get started, then add your expertise and check factual claims, links and offers before publishing.
Your website gives customers a place to explore holidays, understand your service and take the next step. To make it work for your business, you need a clear reason for people to visit, a practical way to reach them and a reliable process for turning interest into enquiries and bookings.
These guides help you build that process. Start with the website check and measurement guide, then choose the channels that suit your customers, your time and your budget. You do not need to be active everywhere.
Each guide gives you a task to complete, an example to adapt and a way to judge progress. Work towards better enquiries and worthwhile bookings. Traffic, followers and views are useful clues, but they do not tell the whole story.
Examples use UK marketing guidance and pound sterling. Check the rules that apply to your business and customers.
Choose where to start
- Your website has just launched: complete the website check, set up measurement and improve your three priority pages. Then choose one way to bring people to them.
- You have a customer database: check marketing permissions before using the email, WhatsApp or returning-customer guides.
- You serve customers in person: check Google Business Profile eligibility and build a fair review process.
- You have visitors but few enquiries: review the landing page, contact journey and follow-up before increasing promotion.
- You are ready to pay for advertising: check tracking, agree an affordable test budget and use the Google Search guide. Add remarketing only when your consent arrangements and audience are suitable.
- Your team has limited time: use the 30 day plan and complete one focused campaign before adding another platform.
No advertising spend does not mean no cost. Allow for your time, creative work and any software subscriptions. The exercises are starting routines to adapt, not promises of traffic or bookings.
Start with strong foundations
Make the website work, set a direction and follow every useful enquiry.
FoundationsCheck your website before promoting it
Make your offer clear, test the customer journey and agree how enquiries will be handled before increasing promotion.
Start hereYour first 30 days
A manageable plan for improving your pages, running one focused campaign and deciding what to do next.
TemplatesWorksheets and templates
Copy practical briefs for campaigns and articles, an enquiry record and a support request template.
FoundationsMeasure your results
Track useful enquiries, check consent and understand what you can afford to spend on acquiring a booking.
Start hereTurn enquiries into bookings
Understand the brief, explain suitable options and keep every enquiry moving with clear ownership and useful follow-up.
Be found and build trust
Help travellers discover your expertise and feel confident about the next step.
Search visibilitySEO and visibility in AI search
Improve the pages that matter, check discovery in Search Console and measure search visibility without chasing ranking shortcuts.
Local visibilityGoogle Business Profile
Check eligibility, complete your profile accurately and help local customers find your website and contact your business.
Local visibilityGoogle reviews and customer feedback
Create a fair review process, invite honest feedback and turn recurring customer questions into website improvements.
Reach the right people
Choose a manageable way to share advice with the audiences you can help.
Social mediaFacebook and Instagram that support your website
Turn useful travel advice into social posts that send customers to relevant pages and generate enquiries.
Social mediaUse Pinterest to bring planners to useful travel pages
Create Pins that lead to useful travel guidance, then measure website visits and enquiries.
Social mediaChoose the right social channels for your travel business
Decide whether TikTok, LinkedIn or YouTube fits your customers, your content and the time you can give it.
Reach your audienceReferrals and local partnerships
Turn relevant recommendations, events and local relationships into useful website visits without relying on exchanged contact lists.
Keep the conversation going
Give people who want to hear from you a useful reason to come back.
Email marketingEmail newsletters that bring people back to your website
Build a permission-based newsletter that sends readers to useful pages, using Luna Marketing included free with Ignite and your own connected Brevo account.
MessagingWhatsApp marketing people choose to receive
Collect clear opt-ins, choose the right WhatsApp sending method and turn relevant messages into useful customer conversations.
Customer retentionHelp past clients plan their next holiday
Build a manageable routine for reconnecting with past customers, respecting their preferences and measuring enquiries, quotes and bookings separately.
Run a focused advertising test
Prepare the page, measurement and budget before paying to bring people to it.
Paid promotionGoogle Search Ads
Build a focused search advertising test with relevant landing pages, sensible spending controls and verified enquiry tracking.
Paid promotionGoogle Remarketing
Give eligible previous visitors a relevant reason to return, with clear audience controls and a measured test.
Paid promotionMeta Retargeting
Plan a useful Facebook and Instagram retargeting test, check your audience settings and measure enquiry quality.
Paid promotionMicrosoft Advertising
Test another search channel, review campaign imports carefully and measure its contribution separately.
Paid promotionUse Meta ads to reach new customers
Plan a focused Facebook and Instagram advertising test that introduces your service to new people and measures useful enquiries.
Questions clients often ask
Should we start paid advertising as soon as the site launches?
First test the page, enquiry route and measurement. Agree a budget you can afford to test and make sure someone can respond to the leads. A live website alone is not proof that a campaign is ready.
Should every post link to the homepage?
Choose the page that best continues the subject of the post. A specific holiday or guide usually needs its own relevant destination. Test that route on a phone.
Do we need to use every social platform?
No. Choose a channel where you can reach relevant customers with content you can maintain. Add another only when you have a clear reason and enough capacity.
How quickly should SEO produce bookings?
There is no reliable universal timetable. Start by checking discovery, improving useful pages and recording a baseline. Review relevant search traffic and actual enquiries over time, allowing for seasonality and the booking cycle.
Can we send offers to everyone who has booked before?
A previous booking is not blanket permission for every marketing channel. Check the email and WhatsApp guides before contacting an old list.
Why do our reports show clicks but no bookings?
Check that measurement works, that the page matches the message, and that enquiries are being handled. Then review lead quality, quotes and the time customers take to book. Avoid increasing spend until you understand where the journey is failing.
Start with these guides
- Check your website before promoting it
- Measure your results
- Explore Luna Marketing
- Your first 30 days
- Worksheets and templates
- SEO and visibility in AI search
- Google Business Profile
- Google reviews and customer feedback
For a wider overview of marketing rules and responsibilities, read How to market a travel agency.
Sources and further help
Use the official guidance below when checking settings, eligibility and responsibilities. Platform features and rules can change.