An expired offer can keep attracting enquiries long after your team has stopped thinking about it. The price may remain in a homepage card, an old social post or a page reached from search. Your adviser then has to explain why the holiday the customer clicked is no longer available. A maintenance process should decide what happens to the offer before it goes live.

Give each offer an owner and a review trigger. That trigger may be the supplier's booking deadline, a known change in availability or the end of the travel period. Keep those dates separate from the day your website article was published. They describe different things and need different actions.

Keep a usable record behind the offer

Record the live address, supplier source, checked price and the exact trip the price describes. Include departure point, travel dates, duration, room arrangement and the relevant inclusions. A colleague should be able to understand what was checked without searching through the original author's inbox. Store the evidence through your normal business process.

Add the booking deadline and travel period as separate fields where your system allows it. A promotion may stop accepting bookings before the holiday takes place. Conversely, the advertised rate may become unavailable before a stated deadline. The record should help your team recognise both situations without suggesting that a future end date guarantees today's availability.

CAP's travel-pricing guidance says advertisers should amend or withdraw ads where possible when the advertised fare becomes unavailable. It also explains that "from" claims must not exaggerate the availability of the advertised benefit. Treat those points as a reason to retain evidence and act on changes. A small availability caveat isn't a maintenance process.

Choose whether to refresh, retain or remove

Refresh an offer when you have checked a genuinely current version that still answers the same customer need. Update the dates, price and conditions together. Replacing only the headline figure can leave an old room basis or departure airport elsewhere on the page. Review the call to action as part of the same task.

Retain a page when it still has a clear purpose after the promotion ends. A useful itinerary description might remain as inspiration, provided you remove the impression that its old price is still bookable. Label the ended offer prominently and provide a suitable route to current enquiries. Don't leave a live booking button attached to a historical claim.

Remove a page when the content has no useful continuing purpose and no suitable replacement. That is an editorial decision to make before choosing the technical response. Keep a private record of what was removed and why. Your team may need it when someone contacts you from an old email or saved link.

Match the address change to the content decision

Google's crawling-error guidance distinguishes removed content from content that has moved or has a clear replacement. It recommends a 404 or 410 response where no similar replacement exists, and a permanent redirect where the page has moved or has a clear replacement. Give that decision to your website team with the affected addresses. Ask them to verify what the old URL actually returns.

A destination page isn't automatically a suitable replacement for every expired offer involving that destination. Consider what the visitor expected: a particular departure, itinerary or package. If a new page genuinely replaces it, make that relationship clear. Otherwise, an honest explanation and relevant next steps may serve the visitor better than an unexplained diversion.

Don't promise that an archive, redirect or fresh page will preserve a particular ranking. The content decision should make sense for the customer first. Our SEO guide for travel websites covers the wider planning and indexing work. This process deals specifically with information whose selling life has ended.

Check every place the offer appears

An edited landing page can still have an outdated introduction elsewhere on the site. Check listing cards, banners, related offers and any manually entered page description. Include downloadable material if you can still distribute it. Record where an image contains the old price, because changing ordinary text will not update that image.

Tell the person responsible for active campaigns when an offer changes. They should review scheduled posts, paid ads and the destination of their links through the normal approval process. An email already delivered cannot be edited like a web page, but its linked page can explain the current position. Keep the explanation useful for someone arriving without any other context.

Use your travel marketing calendar to give expiry reviews the same visibility as publication tasks. Assign a substitute when the usual owner is away. For a small team, one short shared record may be enough. The process needs to survive a busy sales day without depending on somebody remembering an old promotion.

Separate maintenance dates from offer dates

A page can contain a publication date, a substantive update date, a price-check date and a booking deadline. Label each for the job it does. Google's byline-date guidance says publication or update dates should describe the page itself and should match equivalent structured values. A future travel date is not the article's publication date.

Keep the original publication date when carrying out routine offer maintenance, with a clearly labelled update date when appropriate. If your template automatically changes dates, ask the website team which field controls each visible label. Make sure the price-check statement reflects a check somebody actually completed. A date changed by a script does not establish that the offer was revalidated.

Choose one offer that has already ended and trace every route into it. Write the refresh, retention or removal decision beside its address, then assign the website and campaign changes to named owners. Check the public page and its linked cards after the work is done. Add the next review before the replacement offer goes live.