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Affiliate marketing

GLOSSARY

Marketing

Affiliate marketing

Affiliate marketing

Affiliate marketing

THE SHORT VERSION

Affiliate marketing rewards a partner for referrals that produce an agreed action, such as an approved sale or qualified lead.

Affiliate marketing rewards a partner for referrals that produce an agreed action, such as an approved sale or qualified lead.

In affiliate marketing, a partner promotes an offer and receives payment when a referral meets the programme’s terms. Tracking links help attribute referrals. Shopify describes several payment models, including approved sales and defined actions, so an affiliate arrangement is not always paid solely on purchases. Source: Shopify: Affiliate marketing

Read the commission conditions

Before assessing a travel affiliate offer, check the qualifying action, attribution window, cancellation treatment and payment timing. Keep the terms with the commercial proposal. These details explain when a referral becomes payable and make different arrangements easier to compare.

Test the complete referral journey

Use an agreed test with the provider to check the link, landing page and recorded action. Confirm how the relationship will be explained to readers. This gives the team evidence that the proposed journey works and a clear basis for presenting the recommendation.

Written and updated by Travelgenix. Sources checked on 19 October 2026. Practical advice and examples are Travelgenix editorial guidance.

Sources

The official pages behind this explanation. This is general information, not legal advice, and rules change, so check the latest version.