Lead nurturing uses useful information and continued relationship building to support a prospective customer towards a purchase. The content and contact should reflect what the person needs to understand next. It is part of helping an enquiry develop, rather than treating every first contact as an immediate sale. Source: Salesforce: Lead nurturing

Answer the next planning question

If someone is comparing a first cruise, offer a relevant explanation of cabin choices or what to ask about the itinerary. Agree an appropriate follow-up point with them. This gives the next conversation a purpose grounded in the traveller’s question.

Review the sequence when the enquiry changes

Ask your team to define when scheduled follow-up should pause, change or stop, including after a booking or a request for no further contact. Test those situations before using an automated sequence. This helps keep later messages consistent with the current conversation.

Written and updated by Travelgenix. Sources checked on 19 October 2026. Practical advice and examples are Travelgenix editorial guidance.