Structured data gives machines an organised description of page information. Google uses it to understand content and assess eligibility for supported search features. Adding it does not guarantee a rich result or a particular position in search. Source: Google Search Central: structured data Source: Google Search Central: structured data guidelines

A travel content example

An article might identify its title, author and publication date in structured data. The useful check is whether those details match the actual article. Do not label an ordinary sales page as a customer review just to use a different format.

Keep a record of which template generates the information. This makes it easier to correct a repeated mistake, such as an old company name appearing on every new guide.

What to ask your website team

Ask which supported type is used, which visible fields supply its values and how changes are validated. Test an ordinary page and one with missing optional fields so the output remains accurate in both cases.

For Google’s AI search features, there is no special structured-data format you must add. Concentrate on accurate page content and the relevant search requirements. Source: Google Search Central: AI features and your website

Written and updated by Travelgenix. Sources checked on 16 October 2026. Worked examples and checklists are editorial illustrations and recommendations, not customer results.