About TUI Musement

TUI Musement is the tours and activities division of TUI Group, the travel group headquartered in Germany. It sells excursions, activities and attraction tickets, as well as transfers and multi-day tours. It works with online travel agencies, tour operators, hotels and airlines, and sells direct to travellers through its own websites and apps. The company behind it, Musement S.p.A., is registered in Milan.

TUI bought Musement in 2018, when it was a five-year-old start-up based in Milan. In September 2020 TUI renamed TUI Destination Experiences, which included Musement, as TUI Musement. Its trade site now says “Musement becomes TUI Musement”, although travellers still see the musement brand at musement.com.

TUI Musement said in May 2026 that its portfolio includes more than 50,000 own and third-party experiences, with products in over 100 countries, and that it sold 10.6 million experiences in 2025.

TUI Musement on Travelgenix

TUI Musement is one of our premium partners, so you can sell its tours, activities and attraction tickets through your Travelgenix plan. Customers search, book and pay on your website, and every booking lands in Travelify, our mid office. Things to do can be sold on their own or on the same website as your flights and hotels.

Premium partners come with no booking fee, no install cost and nothing to pay each month. Each plan includes premium suppliers: up to 10 on Spark, 15 on Boost and 20 on Ignite. Where a supplier needs its own agreement or login, we tell you upfront and set it up with you during onboarding.