The Travelgenix Business Accelerator Programme - The 80/20 Rule Of Marketing (Week 11)

Do Less, Achieve More

The 80/20 rule, or Pareto Principle, says that 80% of results often come from 20% of actions. In travel marketing, this couldn’t be more true.

A few blogs or posts will drive most of your traffic. A handful of repeat clients will generate most of your revenue. A small number of your offers will convert the best. The key is to spot those high-impact actions and focus on them.

Takeaway Tip:

Don’t spread yourself thin. Identify your most effective marketing activities and double down. Let go of the rest.

Your Task for Next Week:

• Look at your marketing results over the last 10 weeks. Which content, emails, or ads brought the most traffic or enquiries?

• List your “top 20%” activities.

• Commit to focusing 80% of your time on these moving forward.

Next week we’ll wrap up the programme by talking about building a lasting marketing habit.