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Travel apps for customers: the information travellers need before and during a trip

Travel apps for customers: the information travellers need before and during a trip

Travel apps for customers: the information travellers need before and during a trip

A traveller needs the right information at the moment they use it. Check documents, supplier actions and access to help before sharing a customer travel app.

A traveller needs the right information at the moment they use it. Check documents, supplier actions and access to help before sharing a customer travel app.

A traveller needs the right information at the moment they use it. Check documents, supplier actions and access to help before sharing a customer travel app.

By Andy from Travelgenix

A traveller pulling a suitcase through an airport walkway towards a taxi pick-up point.

A traveller looking for a transfer voucher needs the right document quickly. They might be standing in arrivals with a tired child, an unfamiliar airport around them and a phone that has only just found a connection. Your carefully written confirmation email is little help if the attachment is buried somewhere else. The useful test for a customer travel app starts with that moment.

Travel apps for customers should make the booked trip easier to understand and use. Put the confirmed arrangements, documents and route to help where people can find them. Then decide which extras improve that experience. A handsome countdown can build anticipation, but it can’t explain where the driver is waiting.

Organise information around the traveller’s next task

Walk through a typical booking in order. Before departure, the customer needs to check the trip details and complete anything outstanding. On the travel day, departure information and documents become more immediate. After arrival, the accommodation address and transfer instructions may be the items they need first.

Give each item a clear label and enough context to recognise it. A file called “Final v3” makes sense to the adviser who prepared it; “Outbound transfer voucher” tells the traveller what it is. Include dates where similar documents cover different parts of the trip. Check that names, booking references and service details match the confirmed record before making them available.

Our Luna Travel app is available to Travelgenix customers and brings trip information, documents and a messaging route into an experience carrying your brand. Access starts with a link or QR code, with an option to add it to the phone’s home screen. Discuss how it fits your bookings with your account manager. The launch work still includes checking the information your customers will see.

Explain which app handles each job

Customers may use your app alongside a carrier’s own service. British Airways’ app, for example, includes check-in and the option to save a boarding pass to Apple or Google Wallet. That is a concrete task to explain in your pre-departure instructions. Don’t leave travellers to assume that a reservation confirmation is the document they need at the gate.

For each component, identify the correct place to complete any remaining action. Link to the appropriate supplier service where that is required, with the reference the customer needs. Check the instructions against the actual booking and avoid promising a function just because another airline provides it. Your own app can give the customer a clear route through these separate services.

Use a fictional booking for a staff rehearsal. Ask a colleague unfamiliar with it to find the flight reference, identify the transfer meeting point and open the hotel voucher on their phone. Watch where they hesitate without coaching them. A confusing label is worth fixing even when the document itself is accurate.

Test the documents with the connection switched off

Offline access deserves a proper check before you describe it to customers. Luna Travel’s traveller-app page specifies offline access to tickets and documents. Its flight-status information comes from live third-party data, with coverage varying by flight. Keep that distinction clear when explaining what somebody can expect without a connection.

Open a representative test booking on the devices your team can check, prepare its documents as instructed and switch off the connection. Confirm which files still open and which actions need the internet. Record the steps a traveller should take before leaving home. Repeat the check after replacing a document so you understand how an older saved copy is handled.

Give customers a practical alternative when a phone is lost, flat or unusable. Agree that route with them before departure, whether it involves downloaded copies elsewhere or printed documents. Keep urgent contact details available through that alternative too. An app should make service easier to reach without becoming the only possible way to get it.

Keep changes and advice trustworthy

Choose who checks changes before they appear in the traveller’s trip. After an amendment, review the revised dates and the documents that still refer to the original arrangement. Make the current version easy to identify. If a request is awaiting confirmation, explain that status instead of presenting it as booked.

General travel advice needs its own checks. The FCDO’s foreign travel advice covers entry requirements, safety and other country-specific information, with email updates available on country pages. Link customers to the relevant official guidance and check the advice you summarise. Avoid treating a saved paragraph as a permanent answer for every traveller’s circumstances.

Put an owner and review date against the advice your agency adds. Separate a suggestion, such as allowing extra time for a collection, from a confirmed supplier instruction. Clear wording matters when someone reads in a hurry. The same care belongs in a short app note as in the original booking documents.

Five checks before you share the app

  1. Open a test booking on a phone and find its next travel task. Check that the relevant document or instruction is obvious without asking the adviser who made the booking.

  2. Compare names, dates and references with the confirmed arrangements. Give any missing or provisional detail a clear status and an owner who can resolve it.

  3. Explain which actions still happen with the supplier. Test the links and references, including the route to check-in or a boarding pass where applicable.

  4. Try the documents without an internet connection, then replace one and check again. Write down the preparation steps and agree a backup route for a customer without a working phone.

  5. Have a colleague send a test support message. Check who receives it, what happens outside your service hours and whether the urgent contact route is clear before you send access to a traveller.

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