A customer books a hotel with you and then opens another tab to arrange the transfer. Later, they look elsewhere for something to do while they’re away. You’ve won their business for one part of the trip, but there’s still useful work you could help them with.

That’s a commercial opportunity for an independent travel business. It’s also a service question. If you understand the holiday well enough to recommend the accommodation, which other decisions could you make easier for the same customer?

The answer needs some care. Pushing a long list of extras at everyone is unlikely to feel helpful. Finding the right addition, at a sensible point in the conversation, gives the customer a reason to keep arranging the holiday with you.

The wider industry is building around the complete trip

On 1 October 2026, Expedia Group announced further work on its full-trip platform. Its Rapid Activities API is in beta for selected partners, with general availability planned for early 2027. A separate beta gives a limited group of UK Expedia TAAP agencies access to curated Tiqets activities.

That’s an industry development worth watching. It shows a large distributor investing in the parts of a trip that sit around the initial booking. These are Expedia’s programmes; they’re not an announcement of a new Travelgenix integration.

There’s evidence of customer interest too. In research published by Expedia Group in May, 77% said they were likely to book more than one element of their next trip on the same platform. The Harris Poll study surveyed 2,500 travellers across ten markets, including the UK, in February 2026. It also found 76% were at least somewhat likely to add further elements after making an initial booking on a website or app.

Those are stated intentions from an international sample. They do not predict your own conversion rate. We think they’re a good reason to examine how easily a customer can book the next useful part of a holiday with you.

Find the gap in the holiday you already sell

Start with a trip type you know well. Imagine the customer working through the arrangements from leaving home to returning. Where will they need to make another decision, and which of those decisions is your business equipped to help with?

A transfer might matter because the flight arrives late. Car hire could be useful for a stay where the customer wants to explore independently. A particular activity might be central to why they chose the destination. The recommendation should follow the holiday, with a clear explanation of why it fits.

You don’t need to add every possible product to make this useful. Choose something your customers ask about and your team can sell confidently. Check availability, conditions and the practical details before deciding how to present it.

That focus gives you a better starting point than adding an extras page and hoping people find it. You know who the product is for and the problem it helps them solve. Your advisers have a reason to mention it.

Make the recommendation specific enough to be useful

There’s a difference between asking whether somebody wants a transfer and explaining the transfer that suits their arrival. The second conversation helps them judge the value. They can weigh the cost against the journey, luggage and time involved.

The same applies to an activity. A family needs to know whether it fits the children’s ages and the time they have available. Someone arriving for a short city break may need help choosing between competing uses of an afternoon. Product detail is part of the recommendation.

Leave room for the customer to say no. They might already have arrangements, prefer to explore alone or want to decide later. A relevant suggestion remains helpful even when it doesn’t result in an immediate sale.

Give the team permission to use judgement. A target based only on the number of extras attached can encourage the wrong behaviour. The aim should be a more complete holiday that suits the customer and makes commercial sense for your business.

Choose a moment when the next decision makes sense

Some things belong in the original booking conversation. Others need more thought or depend on information the customer doesn’t yet have. Consider the order in which people can sensibly decide, instead of assuming everything must be sold at checkout.

Where an item is essential to the holiday you’re proposing, be clear about it early. Customers should understand the full offer and what it will cost. Where something is optional, make that equally clear so they can judge whether to include it.

A later conversation can be useful if it has a reason. The customer may have settled the accommodation and now be ready to discuss getting around. An adviser can check what is still outstanding without making the person feel they have entered a sequence of sales messages.

Keep a record of what has been discussed and decided. Recommending the same addition after a customer has declined it is irritating. Suggesting something they have already booked makes it look as though you’ve lost track of the trip.

Give the team a practical way to sell it

Each addition becomes harder to sell when it means starting again in another system. Advisers need useful product, clear pricing and a manageable booking process. Whoever handles the booking afterwards needs to understand what was sold.

Travelgenix dynamic packaging combines connected flight and hotel options into a package price, with relevant extras such as transfers and car hire available before checkout. Completed packages arrive in Travelify. The products and suppliers you choose determine what you can offer.

For businesses selling their own contracted product, Luna Contracting provides tools to load and distribute those rates. Quick Quote can help an adviser present a proposal. Quotes created from live search use live bookable availability; manually entered or imported details should not be treated as automatically live.

The useful connection is between the recommendation and the work needed to deliver it. A customer should not have to understand your internal systems to buy a more complete holiday. Your team should be able to explain what has been arranged and deal with the booking confidently.

Check the responsibilities that come with the sale

Adding product also means checking the commercial and operational arrangements. Be clear about who supplies each service, what happens if a customer changes plans and how the customer receives the information they need. Work through that before encouraging the team to sell it.

Where you create flight-inclusive packages for UK consumers, check your ATOL position. The CAA explains the categories of business permitted to advertise and sell those arrangements. Your position depends on how you operate; software doesn’t confer protection or determine your responsibilities for you.

Look at the effort involved as well as the additional revenue. If an extra earns little and repeatedly creates a difficult service problem, investigate the product or process. Selling more should strengthen the business rather than leave an adviser quietly absorbing the cost of making it work.

Start with one useful addition

Pick one holiday type and one relevant addition to review. Check how often the opportunity arises, whether the team mentions it and whether customers find the recommendation useful. Keep an eye on the margin and any support work it creates.

Use that experience to improve the offer before expanding the range. You may discover that a clearer explanation matters more than a new promotion, or that a different supplier better suits the customers you serve. Either finding helps you make a more informed next decision.

At Travelgenix, we can show how connected product, packaging and quoting support that approach. Talk to us about the parts of the holiday you want to sell. There may be a useful next sale within a customer relationship you’ve already worked hard to earn.