Cross-selling offers a complementary product or service alongside a main purchase. It differs from an upgrade to a more expensive version of the original product. As a hypothetical travel example, offering an optional transfer alongside accommodation is a cross-sell. Source: Salesforce: Upselling and cross-selling

Start with what the trip needs

Check what is already included before suggesting an additional service. For a transfer, confirm the route, luggage needs and party size against the proposed service. This makes the recommendation relevant and avoids asking the traveller to buy something twice.

Make the added purchase clear

Show the additional price, supplier and applicable conditions before the customer decides. Ask your compliance lead to review how the combined sale is presented where needed. Keeping the details together makes it easier to explain what the extra purchase covers.

Written and updated by Travelgenix. Sources checked on 19 October 2026. Practical advice and examples are Travelgenix editorial guidance.