Faceted navigation gives visitors controls for changing a list by attributes. On a travel site, illustrative facets might include destination, board basis and hotel facilities. Google explains that implementations using URL parameters can create very large numbers of addresses from different combinations. Source: Google: faceted navigation URLs

Separate customer usefulness from search policy

First decide which filters help a customer choose. Then ask the website team which combinations create separate addresses and which should be discoverable in search. These are related decisions, but a useful filter does not automatically need its own search landing page.

Test combinations, not just individual controls

Try a broad search, a narrow combination and a combination with no matches. Record what the page says and whether a customer can remove one filter easily. This gives you evidence about the recovery route when a search becomes too restrictive.

Keep a small set of example addresses with the agreed search policy. After a website change, use them to check that important landing pages remain accessible and unintended combinations have not become a new source of duplicate pages.

Written and updated by Travelgenix. Sources checked on 16 October 2026. Worked examples and checklists are editorial illustrations and recommendations, not customer results.