Generative AI creates content in response to a prompt or request. The output can include text, images, audio, video or code. Its models learn patterns from training data and use those patterns to generate a response. Source: IBM: Generative AI

Give a drafting task clear boundaries

For a trial, ask the tool to turn approved hotel notes into a short description. Supply the notes, audience and writing rules, then ask it to flag missing information. A bounded task makes it easier to compare the result with the material you supplied.

Review the finished output

Check every factual detail against its source before using the draft. Record corrections and repeat the task with a second set of notes. This gives the team evidence about the work needed to make the output ready for publication.

Written and updated by Travelgenix. Sources checked on 19 October 2026. Practical advice and examples are Travelgenix editorial guidance.