Internal links connect pages within the same website. Google uses links to discover pages and understand their relevance. Descriptive link text gives readers and search engines context about the destination; Google recommends making links crawlable through normal HTML links. Source: Google Search Central: Link best practices

Link to the next useful answer

In a guide to family holidays, link to a relevant booking page or an explanation of room occupancy where the reader needs that detail. Choose the link because it answers a likely question. Avoid adding a link solely to increase the number on the page.

Check the destination

Open the link and confirm that it reaches the intended page. Read its label without the surrounding paragraph and check that it still makes sense. This makes the route easier to follow and gives the editorial team a practical check when pages change.

Written and updated by Travelgenix. Sources checked on 19 October 2026. Practical advice and examples are Travelgenix editorial guidance.