A marketing funnel groups the journey from discovering a business through evaluating its offer to making a purchase. Salesforce describes awareness, evaluation and purchase stages while noting that buying is not always a straight path. The funnel is a planning model, rather than a fixed sequence for every person. Source: Salesforce: The marketing funnel

Match the content to the question

For a hypothetical cruise campaign, use an introductory guide for someone exploring the idea and clear cabin details for someone comparing options. Choose the content by the question it answers. This gives each page a useful role in the wider journey.

Make the stages measurable

Agree which recorded actions represent each stage, such as reading a guide, requesting a quote and booking. Keep the definitions beside the report. This makes a drop between stages something the team can investigate instead of an unexplained shape on a chart.

Written and updated by Travelgenix. Sources checked on 19 October 2026. Practical advice and examples are Travelgenix editorial guidance.