Partitioned pricing describes presenting component prices without the overall price the customer would pay. The CMA distinguishes it from drip pricing, where charges emerge as the customer progresses through the purchase. Both are addressed in its price transparency guidance. Source: CMA: price transparency guidance

Make the total easy to find

Consider a fictional offer with a base amount and a compulsory fee displayed in different parts of the page. Add them together and check that the customer-facing total is clear. This avoids asking the reader to assemble the advertised price from disconnected pieces.

Keep a breakdown where it helps explain what is included, but review the total alongside it. A breakdown and a total answer different questions: what the offer costs and how that amount is made up.

Review every version of the offer

Compare the website card, detailed page and proposed social caption before publication. Record the same assumptions for dates and traveller numbers in each version, so a shortened advert does not accidentally use a different basis.

Refer uncertain cases to the current CMA guidance and appropriate advice. This definition is a starting point for the review, not a finding that a particular advertisement complies.

Written and updated by Travelgenix. Sources checked on 16 October 2026. Worked examples and checklists are editorial illustrations and recommendations, not customer results.