Start with one real offer and the evidence behind it. Record the dates, traveller numbers, room or fare, inclusions and supplier terms. This gives the price review a defined product rather than an attractive amount detached from its assumptions.

This guide is a practical review process for UK consumer-facing travel offers. Apply the current official guidance to the actual arrangement and obtain appropriate advice where the treatment is unclear. Completing a checklist is not a legal compliance finding.

Review the first advertisement

Section 230 of the Digital Markets, Competition and Consumers Act 2024 addresses material information in an invitation to purchase. That concept can apply before checkout and does not require a direct buying mechanism. An enquiry-led offer therefore still needs a proper information review. Source: Digital Markets, Competition and Consumers Act 2024: section 230 Source: GOV.UK: explanatory notes on invitations to purchase

Keep the proposed advert, landing page and supporting price record together. Ask the reviewer to examine what a customer will see at each step, so a later explanation is not assumed to resolve an unclear opening offer.

Identify the unavoidable amounts

The CMA says total prices should normally include mandatory fees and taxes. Where a total cannot reasonably be calculated because of the product’s nature, the customer needs the information required to calculate it. A missing calculation is not a reason simply to hide the charge. Source: CMA209: full price transparency guidance

List every proposed charge and record why it is compulsory, optional or unresolved for that specific offer. Check the current supplier information for the dates and travellers concerned. This makes the classification reviewable instead of relying on a generic label such as “local fee”.

Where a detail is missing, assign someone to resolve it before publication. Keep the evidence with the offer so another team member can explain the amount later.

Show the total and payment timing

The CMA’s guidance says mandatory local charges belong in the invitation to purchase and, where reasonably calculable, in the total. If part is paid locally, show the pay-now and pay-locally amounts as well. For foreign-currency local charges, follow its conversion and exchange-rate disclosure guidance. Source: CMA209: full price transparency guidance

As a fictional illustration, suppose an offer has GBP 900 payable now and a verified compulsory GBP 40 payable at the property. The overall total is GBP 940. Present the breakdown alongside that total so the customer understands both cost and timing. These amounts are not a live holiday offer.

Check that the same assumptions survive when the offer is shortened for a card or advertisement. This is particularly useful when different colleagues prepare the website and marketing copy.

Keep a breakdown from obscuring the whole price

The CMA distinguishes partitioned pricing, where separate components are given without the overall total, from drip pricing, where charges appear later in the buying process. Use the distinction to review both layout and timing. Source: CMA: price transparency guidance

Ask someone who did not build the page to identify the total payable and when each amount is due. If they have to search several sections or make an unexplained calculation, revise the presentation and repeat the check.

Test the offer through to the next step

Follow the customer’s route from advert to landing page and enquiry or payment. Compare the dates, party size, currency and inclusions at each stage. Record differences so they can be resolved before the offer is promoted.

Retain the approved wording, source information and date checked. Set a review trigger for a supplier update or a change to the offer, because the publication record should describe the price currently being presented.

Written and updated by Travelgenix. Sources checked on 16 October 2026. Worked examples and checklists are editorial illustrations and recommendations, not customer results.