Traffic campaign
toolkit
Choose a campaign route, check the economics and prepare the links and plan you will use during your workshop.
Where should you start?
Use this as a practical shortlist. Your customers, offer and capacity matter more than which channel is fashionable.
What is an enquiry worth?
Start with contribution per booking: what remains after the direct costs of delivering that booking, before marketing and overheads. Do not use the holiday’s selling price.
A cost per lead below target is useful only if those leads become profitable bookings. Include any extra marketing costs when reviewing the whole campaign.
Build your campaign scorecard →Know which campaign sent the visit.
A tagged link adds short labels to your website address. These are called UTM parameters. Your analytics can use them to group visits by source, medium and campaign.
Never put names, email addresses, phone numbers, booking references or other personal data in a URL. This builder rejects some common patterns, but you must check all labels and the page address. It does not install analytics or verify your tracking setup.
Your next 90 days, made practical.
Write a plan small enough to deliver alongside your travel business. These fields stay on this page; download your plan to keep it.
Weeks 1–2 · Get ready
Choose one audience and offer. Test the mobile enquiry journey and confirm how enquiries and bookings will be recorded.
Weeks 3–4 · Create something useful
Publish or improve one page that answers a real question. Make its next step clear and share it through one chosen channel.
Weeks 5–8 · Build consistency
Keep the useful content moving. Follow up enquiries. Test one paid channel only if measurement and your economics are ready.
Weeks 9–12 · Review and improve
Look at qualified enquiries, completed bookings and contribution. Keep what works, change one weak point and stop wasted effort.
Your answers are not uploaded or saved automatically. The download creates a text file containing the details you entered.
Build your 90-day campaign sprint →