Your first 30 days

Separate when customers plan and book from when they travel. Use your own enquiry and booking history to choose a campaign start date, then check current supplier availability and deadlines. A shoulder-season campaign still needs checked advice on weather, transport and which facilities operate; quieter does not automatically mean suitable for every customer.

Before offering a discount or funding a campaign, work out the contribution left after supplier costs, referral payments and servicing. Allow for cancellations and when commission is actually received. Customer deposits are not the same as profit available for advertising. Set a test budget the business can afford even if bookings arrive later or fewer enquiries convert than hoped. Use the measurement guide for the acquisition calculation.

Choose one commercial priority and identify three relevant website pages. Test the main enquiry route. Agree who handles enquiries, how they record the source and when they follow up. Confirm access to your website, Search Console and analytics. Ask for a check of tags and consent settings before adding advertising tracking.

You should finish with: three priority page URLs, a working enquiry route, named owners and a record of what you can currently measure.

Improve the three pages using real customer questions. Publish one useful guide that supports your priority holiday. Check indexing in Search Console. If eligible, correct your Google Business Profile. Prepare a neutral review invitation. If using your customer database, confirm which contacts may receive which type of marketing.

You should finish with: clearer pages, one useful article, a checked local profile where applicable and an appropriate permission record.

Luna Marketing is included free for every client on the Travelgenix Ignite package. Use it to prepare an article around a real customer question and adapt that article into social and email content. Explore Luna Marketing, then check the facts, links, offers and audience permissions before publishing.

Build one small campaign around the guide or holiday page. Adapt it into three social posts and, if you have a permitted list, one relevant email. Use consistent campaign links. Test the links and forms before publishing. A business without a suitable list can use its website and public social presence to invite new subscribers; do not send an unsolicited message merely to request marketing permission.

You should finish with: one campaign reaching one defined audience, with a relevant page and a clear next step.

Give Luna Marketing your customer question, verified facts and the relevant page link. Use the article as the starting point for an adviser tip, a comparison post and an email introduction. Each piece should explain a different part of the decision and lead to the same useful page. Add your own experience before approval and check the wording suits each channel.

Keep a note of where you reused prices, deadlines or offer details so you can update every version when they change. Review actual enquiries before deciding which subject to repeat.

Review visits, valid enquiries, quotes and bookings, allowing for your sales cycle. Read the actual enquiries: do they match what you want to sell? Improve one weak point. If tracking works, you have capacity to respond and the economics make sense, plan a limited paid test. Otherwise continue improving the foundations.

You should finish with: an evidence-based decision to continue, change or stop an activity, and a manageable plan for the next month.

Set aside a regular block to check current offers, answer customer questions, prepare content and review results. Keep enquiry handling within your normal working day, rather than leaving it to a weekly marketing session. Record what you changed so you can interpret results later.