The Adventure Travel Trade Association is an international trade group for adventure travel. It offers research, education, events and a professional network. It also uses the initials ATTA. This is a separate organisation from the African Travel & Tourism Association, which shares those initials. Source: Adventure Travel Trade Association: About us Source: ATTA: African Travel & Tourism Association

Choose learning for the activity

Start with the activities and destinations your business actually sells. Review the relevant training and research, including its scope and publication date. This helps the team use information that fits its products rather than treating all adventure travel as one uniform market.

Keep supplier assessment specific

Request the operator’s activity details, staff qualifications, emergency procedures and booking terms where relevant to the trip. Record the evidence you receive. A professional connection is useful for finding a partner; the operating information is what lets you assess the proposed service.

Written and updated by Travelgenix. Sources checked on 16 October 2026. Practical checks are Travelgenix editorial guidance.