The African Travel & Tourism Association uses the name ATTA. It represents African tourism interests and provides networking, marketing, education and information for its members. Its activities include dialogue with tourism ministries, authorities and associations across Africa. Source: ATTA: African Travel & Tourism Association

Write out the full name

Use the full organisation name the first time it appears in a supplier note or article. There is also an Adventure Travel Trade Association using the initials ATTA. Keeping the name and official website together avoids sending colleagues to the wrong organisation. Source: Adventure Travel Trade Association: About us

Make introductions specific

Describe the countries, style of trip and services you need when approaching a prospective partner. Follow up with written operating and booking details. This helps move from a useful introduction to a proposal that can be assessed on its own terms.

Written and updated by Travelgenix. Sources checked on 16 October 2026. Practical checks are Travelgenix editorial guidance.