ATAS stands for the Association of Touring and Adventure Suppliers. It supports the touring and adventure sector through education, events and networking. Its membership routes include suppliers, associates and individual members of the UK travel trade who want to develop their knowledge of the sector. Source: ATAS: About the association

Start with a product knowledge gap

Choose a touring enquiry the team finds difficult, then look for relevant ATAS training and supplier information. Compare what you learn with the operator’s current itinerary and conditions. This makes training useful in an actual conversation with a traveller.

Check the membership route

Review the current eligibility and benefits for the relevant membership type before applying. Keep evidence of any membership claim used on the website and check permission to use its logo. These steps help the business describe its involvement accurately.

Written and updated by Travelgenix. Sources checked on 19 October 2026. Practical advice and examples are Travelgenix editorial guidance.