Search intent means the purpose behind someone’s search. It asks what the person is trying to understand, find or do. Google describes interpreting the meaning of a query and its intent as part of finding relevant information. Source: Google: How results are ranked

Separate the questions

As an illustration, “what does ATOL mean?” asks for an explanation, while “request a family holiday quote” suggests a next action. Plan the answer and page format around that difference. A plain definition suits the first task; a clear explanation of the enquiry process suits the second.

Check your interpretation

Write the likely task in one sentence before drafting. Compare it with real enquiry questions and review the current search results as supporting context. Treat the intent as a working interpretation, because a short phrase can leave important details unstated. This gives the writer a clear brief without pretending to know every reader.

Written and updated by Travelgenix. Sources checked on 16 October 2026. Worked examples and recommendations are editorial illustrations, not customer results.