Search engine optimisation, or SEO, helps search engines understand a website and helps people find useful pages. Google’s guidance covers making content accessible, clear and relevant. Following its advice does not guarantee that a page will be indexed or achieve a particular ranking. Source: Google Search Central: SEO Starter Guide

Start with a useful question

For a travel-business content plan, choose a question the sales team regularly answers, such as what information is needed for a tailored holiday quote. Give it one clear page, explain the answer and link to the next useful step. This keeps the page focused on a reader’s task.

Give the review a purpose

Record the intended audience, the question answered and the action the page supports. Review those points alongside enquiries when deciding what to improve. Avoid judging a page solely by how many search phrases can be squeezed into it, because that would miss whether it helps the reader.

Written and updated by Travelgenix. Sources checked on 16 October 2026. Worked examples and recommendations are editorial illustrations, not customer results.