In this guide
Pinterest can be worth testing when you have strong visual content and useful planning advice. Treat each Pin as a route to a specific page on your website. A beautiful image is a starting point; the page it leads to needs to deliver what the image promises.
Set up the basics
Use a business account so you can review Pinterest Analytics. Complete your profile and claim your website where you can verify ownership. Ask your website team for help with verification if needed. Claiming a site and installing advertising tracking are separate jobs; you do not need to begin with a paid campaign.
A Pin should deliver on its promise
Illustrative Pin concept, not a platform screenshot.
Family villa checklist before you book
Use a clear topic that the intended customer is looking for.
Compare the practical details
Check bedroom arrangements, pool access, location and transport.
The matching family villa checklist
Deliver the promised advice on the linked page, then offer a relevant way to ask for help.
Choose a useful planning question
Begin with one holiday type you actively sell. Suitable content ideas include a honeymoon planning checklist, questions to ask before booking a family villa, or a guide to comparing cruise cabins. Check every factual detail before publishing the finished advice.
Create the website page first
Write a clear answer, use relevant images and provide a sensible next step. For example, a villa checklist could lead to a villa search or an enquiry form. Avoid sending every Pin to your homepage. If a Pin mentions a particular offer, the landing page must show the same offer and its current conditions.
Make a small set of Pins
Create a few distinct visual treatments for the same useful guide. Use a clear title that describes the question, a readable image and a short description that explains what the reader will get. Use natural language. Save each Pin to a genuinely relevant board, with a descriptive board name such as Family Villa Planning rather than an internal campaign code.
Example Pin
Title: Family villa checklist before you book Description: Compare bedroom arrangements, pool access, location and transport before you choose your family villa. Use our checklist to prepare a clearer holiday brief. Destination: [your family villa checklist page]
Measure the click that reaches your website
Different Pinterest actions answer different questions.
A closer look at the Pin
This can open the Pin itself; it does not necessarily take someone to your website.
A route away from Pinterest
This action leads to a destination outside Pinterest. Check the linked page and your website evidence.
A useful enquiry or booking
Review what happened after the visit, allowing for the customer’s planning time.
Plan for a longer life
Pinterest says content can remain discoverable beyond its publication date. That makes evergreen advice a sensible starting point. It also means someone may find an old price or offer later. Review linked pages regularly and remove or update misleading promotional material. Never leave an expired deal appearing available simply because its Pin still attracts attention.
Measure visits and outcomes
Use outbound clicks to understand traffic leaving Pinterest. Pin clicks include opening a Pin for a closer look, which is different from reaching your website. Review website visits and enquiries as well. Compare topics and landing pages over a consistent period and allow for travel seasonality. There is no guaranteed posting frequency or time to results.
Your first task
Publish one useful guide, create three distinct Pins linking to it, and record the starting date so you can review traffic and enquiries consistently.
Sources and further help
Use the official guidance below when checking settings, eligibility and responsibilities. Platform features and rules can change.
