Featured snippets reverse the usual order of a search result by placing the descriptive extract first. Google’s systems decide whether a page is suitable for this treatment. A publisher cannot mark a page as a featured snippet or choose to have it displayed that way. Source: Google Search Central: Featured snippets

Make the answer useful on the page

Give a clear answer under a relevant heading, then explain the conditions and evidence that matter. For a travel term, place important qualifications close to the definition. This helps the passage make sense to a reader even when they arrive directly at that section.

Measure what actually happens

Record observed search appearances with the query, date and device context. Review visits and enquiries alongside them. This keeps the assessment grounded in evidence and avoids treating a desired search feature as a promised result of a content change.

Written and updated by Travelgenix. Sources checked on 19 October 2026. Practical advice and examples are Travelgenix editorial guidance.