Generative engine optimisation, or GEO, describes work intended to improve content visibility in AI-generated answers. The GEO research paper introduced a framework for studying visibility in generative-engine responses. Its experimental findings should be read in their research setting, rather than as a promised result for a travel website. Source: Aggarwal and colleagues: GEO research paper

Make the answer checkable

For a travel glossary, begin with a direct definition, explain its limits and link to the original evidence. Label any worked example as illustrative. This gives a reader a clear route from the explanation to its source and makes later editorial checks easier.

Follow the platform’s own guidance

Google says foundational SEO still applies to its generative AI search features and that special AI markup is not required. Prioritise clear, useful content and technical accessibility in the work plan. Treat claims about guaranteed AI citations as unproven unless they come with evidence that supports that exact promise. Source: Google Search Central: Optimising for generative AI search

Written and updated by Travelgenix. Sources checked on 16 October 2026. Worked examples and recommendations are editorial illustrations, not customer results.