Long-tail keywords sit in the low-volume part of the search demand curve. Ahrefs defines them by how often they are searched, rather than how many words they contain. A specific phrase is not automatically a long-tail term. Low volume does not guarantee an easy ranking opportunity. Source: Ahrefs: Long-tail keywords

Start with a real question

Use enquiries and search reports to identify specific questions about the holidays you sell. Check the audience, location and date range behind any volume estimate. This gives a proposed article a clear reader and purpose before you decide whether it deserves a separate page.

Group closely related needs

Compare the question with pages already on the site. If an existing guide can answer it clearly, improve that guide and add a relevant heading. This keeps the library useful and avoids creating several thin pages that repeat the same advice.

Written and updated by Travelgenix. Sources checked on 19 October 2026. Practical advice and examples are Travelgenix editorial guidance.