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AI & technology
AI and travel technology insights, from automation and chatbots to the tools changing how travel businesses work.
Start with a clear business reason. Choose AI that helps your customers get useful answers, your team give personal service and your business build stronger relationships.
Use a realistic test brief to assess chatbot answers, live searches and handovers before putting AI in front of your customers.
British travellers' growing comfort with AI and what the shift in trip planning means for smaller UK travel companies.
ABTA reports that the number of travellers using AI to plan trips has doubled, and what that shift means for agencies and operators.
What Google's AI Overviews mean for travel businesses and how to adapt your content so you still get found in AI-powered search.
An explainer on llms.txt, the small file that tells AI tools such as ChatGPT and Claude how to read your travel website.
How sustainability technology helps SME travel companies prove their green credentials, avoid greenwashing claims and meet rising traveller expectations.
Why UK travel SMEs can no longer put off adopting technology, and what falling behind the big online travel agencies really costs.
How AI can take on the repetitive parts of a travel agent's day and free up time for the advice and planning that clients value.
How AI is putting sophisticated loyalty schemes within reach of smaller travel businesses, as Ryanair and Wizz Air launch paid membership tiers.
Facial recognition and contactless corridors are coming to UK ports, promising an end to long passport queues for returning holidaymakers.
The travel tech trends SMEs should prioritise, from AI chatbots to mobile friendly booking, to lift customer experience and cut manual work.
Why personalised travel experiences still fall short in practice, and the data and process problems that hold travel businesses back.
What agentic AI browsers such as Opera's Browser Operator mean for how travellers research and book, and why travel SMEs should pay attention.
An honest look at where AI is genuinely helping travel businesses, where it falls short and what a more focused phase of adoption might deliver.
How virtual reality previews, AI planning tools and other digital innovations are changing the way travellers research, book and experience trips.
The travel technologies agents should be watching, including artificial intelligence, virtual reality and blockchain, plus the risks they bring.
How travel technology improves booking, from intelligent algorithms and virtual assistants to real time updates and dynamic pricing.
The benefits innovative travel technologies bring, from faster booking and personalised itineraries to real time updates and safety features.
How AI can improve bookable websites for travel agents through personalisation and better service, plus the data privacy risks to weigh up.
How travel technology helps agents target niche markets with tailored experiences, sharper marketing and better margins.
A practical approval process for travel articles, including factual checks, genuine examples and the final live page.
How AI is reshaping travel in 2024 and what operators and travellers stand to gain from adopting it.
Research showing more than a quarter of travellers now turn to AI to plan trips, and what that means for the holiday season.
Insights from the 2023 Abta Travel Convention and PwC research on how AI and shifting consumer preferences are changing travel bookings.
Travel related fraud is climbing and SEON access gives travel businesses a way to screen bookings before the damage is done.
How ChatGPT can support UK travel agencies with round-the-clock customer questions, content writing and faster service.
Lower-cost travel technology and support models are emerging, giving agents alternatives to traditional high-priced systems.
The software trends shaping travel agencies next, including artificial intelligence, personalisation and automated booking tools.
Seven common myths about no-code development answered, covering customisation, security, scalability and what it means for travel businesses.
What no-code travel technology offers a growing agency, from faster setup to running an online travel business without a development team.
What travel companies can do to protect themselves against cyber fraud, with insight from PROFiT chairman Barry Gooch.
